The Leigh Steinberg Sports Agent Academy is focused on creating the top sports agents of tomorrow!

About this event

Agent Leigh Steinberg has represented hundreds of professional athletes throughout his storied career, and his client list includes Kansas City Chiefs Quarterback Patrick Mahomes among his more than 50 current NFL clients. 

Steinberg and his team have added invaluable new content to the Academy, including public speaking skills, negotiation mastery, as well as how to empower your presence and stand out amongst the competition. Attendees will hear lectures from both Steinberg and Walsh, one of the top business coaches in the country, and will also take part in realistic exercises involving recruiting, negotiation, damage control, and how to start a charitable organization.

“Fundamentally, the concept is to try to train a new generation of agents and sports professionals that have specific skills,” stated Steinberg. “People go to law school, business school or sports management school and they learn the principles of each of those areas, but no one really concentrates on the actual practical skills that someone would need to be successful. We teach them how to negotiate, how to recruit, and how to build an agency. We’re honest about the fact that there are 1,000 certified football agents, and the economics should be challenging. They get a realistic picture of it.”

In addition to his Agent Academy, Steinberg plans to continue his sports career conferences which are scheduled for 2024. He is excited to create the next generation of honest and skilled super agents. 

The Agent Academy Schedule

Sunday, July 14, 2024 

6:00pm to 6:30pm – Registration

6:30pm to 6:40pm – Welcome and Introduction — Leigh Steinberg & Bill Walsh

6:40pm to 8:30pm – Overview of the Agent Industry and Agent Skill Set — Leigh Steinberg, Founder & Chairman, Steinberg Sports

8:30pm to 9:30pm – Overview of How the industry has changed over the last decade

Monday, July 15, 2024

9:00am to 9:30am – Breakfast

9:30am to 10:00am – Overview of Recruiting — Leigh Steinberg

10:00am to 10:30am – Recruiting from an Athlete and Family’s Perspective — Special VIP Guests

10:30am to 1:00pm – Recruiting Exercises with the Jones family

1:00pm to 2:00pm – Lunch

2:00pm to 3:00pm – 12 Core Tenets of Negotiation and the Importance of Salary Caps — Leigh Steinberg

3:00pm to 5:00pm – Mock Negotiation Exercise

5:00pm to 6:00pm – Dinner

6:00pm to 7:00pm – Overview of Branding, Marketing and Public Speaking — Bill Walsh Powerteam International

7:00pm to 9:00pm – Branding, Marketing, and Endorsement Exercise

P LUS AS A SPECIAL BONUS A VIP TOUR OF THE RAIDERS STADIUM

 

Tuesday, July 16, 2023

9:00am to 9:30am – Breakfast

9:30am to 10:00am – Overview of Media, PR and Crisis Control — Special Guest Speakers, & Leigh Steinberg

10:00am to 11:00am – Crisis Control Exercise

11:00am to 11:30am – Overview of the Importance of Charity and Community — Leigh Steinberg plus special guest on Social Impact

11:30am to 12:30pm – Formation of a Charitable Foundation Exercise

12:30pm to 1:00pm – Book Signing and Closing

Who should attend the Agent Academy?

If you are a student and you aspire to have a career as a sports agent someday, this academy is for you!

If you are already in the professional world doing something outside of the sports industry and wish to make the transition, this academy is for you!

If you studied sports management or are a current sports business professional and want to accelerate your career, this conference is for you!

Anyone that is 100% serious about learning from one of the greatest minds of our time about the art of negotiation in life & business.